New Balance 996 35周年スペシャルコンテンツ Why 996？

2023

Fashion,Campaign Site

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1988年の誕生以来、ニューバランスを代表するロングセラーモデルとして愛され続ける「996」。発売から35周年を迎える今年、世代もライフスタイルも異なる “996 Lover”たちに「なぜ、幅広い世代で長きに渡り愛されてきたのか？」を問いかけるスペシャルコンテンツ「Why 996？」が公開されました。Webサイトの制作を担当。デザインとシームレスな設計により、ギャラリーを見ているような没入感を演出しました。

AGENCY : BOOMER / PRODUCE : Naoyuki Akiba (BOOMER) / PROJECT MANAGEMENT : Yuta Fukano (BOOMER) / ART DIRECTION : Yoshihiro Kato (OFFIBA) / WEB DIRECTION : Tatsuya Mizuguchi (IN FOCUS) / WEB DESIGN : Wang Shuqiang (IN FOCUS) / DEVELOPMENT : Taro Yoshimura (baqemono) / PHOTOGRAPHY : Tetsuo Kashiwada / STYLIST : Kondo Tomomichi / HAIR＆MAKE : yui / WRITER : Rui Konno

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